From the ground up

This experience gave me an incredible opportunity to make a difference! I was the Financial Manager and Team Leader of a successful startup, Sympla1, an online platform for sale and management of tickets and registration for events. I worked there for four years, since the embryonic stage.

The first time I met Rodrigo Cartacho, the CEO, was special. It was on this memorable occasion that I, full of enthusiasm, decided to dive right into the challenge of starting four departments from scratch. Rodrigo conducted one of the stages of the interview process, which took place on the balcony because, at that time, there was no meeting room. This small and simple detail became a powerful milestone, perfectly symbolizing the company’s incredible journey from a single room with a meeting room under construction and five newly hired employees (myself included) to a nearly occupied building housing over 200 employees. More than that, we have transformed a start-up into the company with the largest number of events for sale in Brazil. It meant a lot of work and concerted effort by the entire team, and pride and joy, consequently.

Challenges? Bring them on!

During the first year, I led and structured the Finance, Administrative, Human Resources, and Personnel departments. The second year was a period of transition. Given the significant company growth and the fact that I was wearing multiple hats with only one intern to support me, I had to hand over somes responsibilities. Therefore, I expanded my team and selected and hired people to run those three latter departments. Then, I was finally able to focus on the Finance department, bringing even more improvements. Many projects, challenges and changes have emerged in the following two years.

Recognition

At length, when I decided to end this period of my career to take a break and follow my way living abroad, I left a company 50 times bigger than when I started, operating from five additional offices in five different cities and nationally recognized as the market leader; two completed due diligence processes that resulted in two investments made by a global leader in mobile marketplaces; a management software (SAP) implemented and designed to integrate all operations; innumerable procedures developed and good practices applied; and last but not least, a brilliant and loyal financial team to continue the work of ensuring the company’s financial stability and growth.


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1 Sympla is Brazil’s leading self-service ticketing and event management platform. The company has been created to empower event organizers by providing them with a complete set of tools that facilitate ticket selling and managing each stage of their events.