Quatrenhum Events

Quatrenhum was a small business directed by myself and a partner. We provided an on-demand service of selected and highly qualified teams of promoters focused on the promotion of brands, products, services, campaigns and sales.

An idea was born

I identified a pain point in the operation of promotional marketing companies as a market opportunity while freelancing for them. Having participated in all operational stages across several companies, I recognized a gap in quality. So, I decided to solve this pain point by creating a scalable business solution. As this market was not my area of expertise, I invited a friend to fill this gap and be my business partner.

Market introduction

After creating and validating the business model as scalable and profitable, we started to run the business by presenting a highly qualified team to the market to promote their brand, with a high standard of performance guaranteed. We created a platform for registering and managing promoters that gained popularity in a few weeks. Our competitive advantage and key solution was: in every promotional marketing activity, we nominated a supervisor to ensure that the team made an excellent delivery based on the high-quality training we set. It did not represent extra costs for the customer.

It worked well. The market started to notice us and spread the happy word. As a result, we got most of our clients by word-of-mouth recommendations.

The end

Without an office, this bootstrapped venture ran successfully for four years until its closure, which was done by mutual decision. While running it, I was building my career in the financial field. Consequently, my dedication and focus were most directed to Finance. In 2016, I faced a prioritization process that led me to decide to close Quatrenhum.